Artificial Intelligence

Confirmation Bias in Artificial Intelligence

The power of computing is advancing at the rate predicted by Moores Law.  The challenges & opportunities are being actively debated – as most significant advances have been previously.

ray of light near body of water

The unseen & occasionally stealthy application of AI to what we do & see, has, for day-to-day tasks, given us some level of comfort about its adoption.

Broader & more fundamental applications of AI, for example in healthcare, financial markets, education, law enforcement & defence, will still require careful consideration.

For businesses, the use of generative AI can & already does provide some enormous benefits.  With those benefits come some costs & risks, so getting a solid understanding of the AI landscape is critical.

At the most basic level, the opportunities presented by the application of generative AI can have some immediate impact.

The automation of repetitive tasks, leading to significant gains in efficiency & productivity can result in lower operational costs & increased output.  Similarly, the efficient analysis of vast amounts of data to provide insights that support better decision-making mean that businesses & governments can leverage AI for data-driven strategies & policies.

Of particular interest, given the shortening strategic & tactical timeframes, will be the application of generative AI to assist in more rapid decision-making.

A particular opportunity rests in the healthcare space.  AI has the potential to transform healthcare through advancements in diagnostics, personalised treatment plans, more accurate diagnostics & predictive analytics.  These capabilities all have the ability to provide leading better patient outcomes & optimised resource management.

In & of itself, the AI sector is expected to contribute significantly to economic growth, creating new markets & job opportunities in technology development, maintenance, & oversight.

Confirmation Bias in Generative AI Systems

Put simply, confirmation bias in AI means that our tendencies to search for, interpret & remember information, run the very real risk of confirming pre-existing beliefs.  We’ve all experienced the social media ‘user-preference syndrome’ & feedback loops.  In the back end, those algorithms personalise content based on previous interactions & data filtering that removes content that is misaligned to a users ‘beliefs’.  Echo chambers & groupthink results & the utility of those algorithms declines for the user who wants to review a broad range of views or opinions.

The determination of what is true through the application of critical thinking will be an increasingly important skill for business leaders, educators & individuals alike.

 

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