Our current digital era.
The digital era is characterised by technology which increases the speed & breadth of knowledge turnover within the economy & society.
It is less about tools and technology specifically & more about the changes taking place in organisations & industry’s & economies as a result.
And…..Consumers are more empowered. As a result, it’s important to understand your specific market demographics & how technology & digital solutions can impact their needs.
Digital leadership is a strategic mindset & a set of behaviours that leverages resources to create a meaningful, transparent, & engaging business culture & results.
It takes into account ubiquitous connectivity, open-source technology, mobile devices, & personalization to dramatically shift how businesses have been run & structured for over a century.
Add to that the rise of massive e-retail businesses & the proliferation of very small & medium sized online service providers, what we would classify as traditional transactions are becoming fewer and fewer.
In responding to these inexorable consumer-driven forces, organisations that have moved quickly have survived & in many instance flourished. Some traditional costs of operating have been reduced or simply disappeared (think bricks & mortar) or have been reinvested in smart technology that learns from customer preference and purchasing behaviour, & predicts with higher degrees of accuracy the actual point of purchase resulting in streamlined & ahead-of-the-curve service delivery.
The barriers to entry have been significantly reduced – who needs an actual store? A smart web service designer will get your more return on investment that any architect or construction company who might have built your old premises.
Smart businesses are stepping into ambiguity & uncertainty quickly.
